Zhejiang Provincial Department of Culture and Tourism

Zhejiang: Using Culture and Tourism Digitalization Tools to Help Win the Fight Against the 2019-nCoV Pneumonia

At present, the outbreak of the 2019-nCoV Pneumonia is worrying, and the prevention and control measures in various places have been continuously upgraded. To win the fight against the 2019-nCoV Pneumonia, the Culture and Tourism system of Zhejiang Province uses the result of digital transformation — "Picturesque Zhejiang • Culture and Tourism Information Service Platform" to provide online cultural and tourism information, videos of scenic areas, and online guided tour services and passenger flow monitoring of scenic areas, museums and other cultural venues, and provides high-quality "online Zhejiang cultural and tourism feast" through the "Picturesque Zhejiang Culture and Tourism Information" new media matrix, which plays an important role in the fight against the 2019-nCoV Pneumonia.

Zero Distance: Having a Feast of Zhejiang Culture and Tourism

During the fight against the outbreak of the 2019-nCoV Pneumonia, "Picturesque Zhejiang Culture and Tourism Information" actively responded to the call of "going out less" of the whole society, and originally produced five articles of the "Fighting Against the 2019-nCoV Pneumonia Through Art" series, covering over 20 outstanding high-quality live subtitled videos of operas including the Yue Opera, Peking Opera, Kun opera, concerts, dramas, etc. and published them timely for free to the whole society, with the highest readings of a single article reaching 32,000.

At the same time, through the short video platforms, Kuaishou and Douyin, the official accounts of the Zhejiang Provincial Department of Culture and Tourism have successively launched short videos such as “Fighting Against the 2019-nCoV Pneumonia through Art” themed songs and operas to spread the knowledge of virus defense to the public in the form of musical performances and in the meantime to cheer up front-line medical workers. The maximum views of a single video have reached 568,000.

To better enrich the entertainment life of the masses at home, the Zhejiang Provincial Department of Culture and Tourism also provides free 720-degree panoramic VR resources of 55 AAAAA and AAAA-level scenic spots in the province through the media platform “Picturesque Zhejiang Culture and Tourism Information” and invites local celebrity chefs to share pictures and videos of the authentic ways to cook dishes of "Picturesque Zhejiang, One Thousand Bowls in One Hundred Counties of Zhejiang Province", which will continue to help the nation to fight against the 2019-nCoV Pneumonia. Wenzhou's libraries, cultural centers and museums at all levels actively expand online channels, integrate various digital cultural resources, distribute rich online cultural resources for the general public, and spread culture with zero contact.

360 Degrees: Finding Hidden Danger "Dead Angle"

On February 6, affected by cold air, some areas in Hangzhou and Ningbo welcomed the first snowfall of 2020. For southerners who haven't seen snow for a long time, snow is very tempting. Most people can still abide by the 2019-nCoV Pneumonia prevention regulations and enjoyed the snow at home through the Moment of Wechat, but some people were unable to resist the temptation.

Through the monitoring and pre-judgment of the cultural and tourism big data platform, Ningbo grasped the relevant information promptly and acted quickly to stop the private cars from gathering in the Siming Mountain to appreciate the snow, and persuaded the crowds on the hiking trails not to gather. Also, during the 2019-nCoV Pneumonia prevention period, Ningbo City stopped the Spring Festival Temple Fair in Xiangshan Film and Television City in a timely manner, guided "Spring and Autumn Airlines with Wuhan tourists to land in Ningbo", and timely prevented and responded to the public's concerns about some film crew recruiting people to film. In Wenzhou, where the situation is relatively severe, the Municipal Bureau of Culture, Radio, Television and Tourism held a video conference of the city's culture and tourism system through the information platform to deploy specific tasks during the 2019-nCoV Pneumonia prevention and control. The key scenic spots such as Yandang Mountain, Nanxi River, and Hometown of Liu Bowen have also strengthened the real-time monitoring of the scenic areas through the information service platform to ensure that the suspension of business measure is put in place and the 2019-nCoV Pneumonia prevention and control is done properly.

From the perspective of the province ’s culture and tourism system, the “Picturesque Zhejiang • Culture and Tourism Information Service System”, which is one of the “8 + 13” major projects of the Zhejiang government ’s digital transformation, played an important role in the prevention and control of the 2019-nCoV Pneumonia Outbreak: monitoring the passenger flower of scenic areas and supervising the closure of scenic areas in a real-time manner through the scenic area monitoring system and passenger flow monitoring system to provide decision-making support for offline supervision and guidance of the scenic areas to evacuate street vendors and tourists, add the 2019-nCoV Pneumonia prevention notices, and arrange field service volunteers; monitoring and analyzing reviews on scenic spots, hotels, and cultural venues across the entire network through digging into OTA's review data in the system to facilitate follow-up processing of various negative information.

24 Hours: Timely Grasp and Relieve the "Pain Points" of Tourists

Tourism is one of the industries most affected by the outbreak. On January 24, the General Office of the Ministry of Culture and Tourism issued the "Urgent Notice of the General Office of the Ministry of Culture and Tourism on Doing a Good Job in Preventing and Controlling the 2019-nCoV Pneumonia Outbreak and Suspending the Business Activities of Tourism Enterprises", requiring travel agencies and online travel companies in the county to temporarily suspend their team travel and "ticket + hotel" travel products. The tourist teams that have started their itinerary can continue to complete the itinerary according to the contract. During the itinerary, pay close attention to the physical condition of the tourists and take good care of their health. Also, properly handle the reasonable demands of tourists' itinerary adjustments and refunds.

"The Spring Festival was originally an important tourism golden week besides the National Holiday and the Labor Day. In the past two years, outbound tourism products during the Chinese New Year have become the new favorite in the market. Due to the impact of the outbreak, all outbound tourism groups were suspended and the loss is huge. “We travel companies can obey the overall situation of the country and consciously abide by the relevant regulations of suspension of operations. However, the problem of refunds for tourists is very stressful for travel agencies," a person in charge of a travel agency in Hangzhou said.

In this regard, the Zhejiang Provincial Department of Culture and Tourism planned early and responded on time. From January 28 to 30, the Provincial Department of Culture and Tourism dispatched 11 working groups. The leaders of the department led teams to the districts and cities to investigate and supervise the 2019-nCoV Pneumonia prevention and control work of the culture and tourism system. While having inspected the closure of cultural and entertainment venues on the spot and the implementation of the prevention and control measures of star-rated hotels, they held discussions with local tourism enterprises on complaints and disputes concerning outbound tourism groups that have not traveled due to the 2019-nCoV Pneumonia prevention and control.

At the same time, the Zhejiang Provincial Department of Culture and Tourism has opened a "Suspended Outbound Group Information Reporting" module in the "Zhejiang Travel Agency Business Management System" for travel agencies, and launched a small program called "Investigation on the Loss of Culture and Tourism Enterprises" to master the basic information of culture and tourism enterprises, outbound groups and tourists, and send the information to the competent culture and tourism departments of the locality; opened the tourist telephone hotline, tourism WeChat and Weibo platforms and the public message section of the government affairs website for tourists, and uses the big data platform for 24 hours real-time monitoring, telephone real-time communication, timely online response, online interview interaction, etc., to answer domestic and overseas travel time limitation problems, reply to the interpretation of the agreement between the termination of the contract between travel agencies and tourists, and timely grasp the "difficulties" of travel agencies and help solve the problems faced by tourists.