Zhejiang Provincial Department of Culture and Tourism

Zhejiang Province Issues 100 Million Red Packets to Promote Cultural and Tourism Consumption



In order to thoroughly implement the deployment requirements of the Provincial Party Committee and Provincial Government on “promoting the high-quality resumption of work and production”, to further boost the consumption of cultural and tourism products and to promote the development of the cultural and tourism industry to be practical and at the forefront, on the afternoon of March 26, the launching ceremony of Zhejiang Cultural and Tourism Consumption Season was held in Xiushui Square, Chun'an County, Hangzhou. Provincial Party Secretary Che Jun made important instructions to the event: This event is of great significance to promote the resumption of work and production of the cultural and tourism industry and the recovery of the cultural and tourism market, to accelerate the restoration of normal production and living order, and to enrich the lives of the people. It is hoped that cultural and tourism enterprises, agritainment, B&Bs, etc. will seize the opportunity of the spring tourism season by enriching cultural and tourism products, improving the quality of services, and treating tourists with the most beautiful scenery and the most hospitable services. Departments at all levels should deepen the "three services" activities, implement the policy of benefiting enterprises and benefiting the people, smoothen the flow of people and logistics funds, conduct extensive publicity and promotion, vigorously advocate Zhejiang people to visit Zhejiang, and enthusiastically attract national tourists to visit Zhejiang. At the same time, we must conscientiously do a good job in precision epidemic prevention and control, so that tourists can feel at ease and tour at ease.



Member of the Standing Committee of the Provincial Party Committee and Minister of Publicity Zhu Guoxian attended the event and announced the official launch of the Zhejiang Cultural and Tourism Consumption Season. Deputy Governor Cheng Yuechong distributed gifts to medical staff and tourist representatives at the ceremony. Ge Xuebin, Deputy Minister of the Propaganda Department of the Provincial Party Committee attended the event. Chu Ziyu, Secretary of the Party Group and Director of the Provincial Department of Culture and Tourism gave a speech, and Yang Jianwu, member of the Party Group and Deputy Director of the Provincial Department of Culture and Tourism presided over the ceremony. The heads of the cultural and tourism departments of each city, representatives of cultural and tourism enterprises and travel agencies in the Yangtze River Delta, representatives of the three provinces and one city tourism team, representatives of self-driving tourists, ELEME riders, Meituan riders and other "urban delivery men" representatives, media representatives, etc. participated in the event.



In his speech, Chu Ziyu stated that the Zhejiang Cultural and Tourism Consumption Season activity resolutely responds to the Provincial Party Committee and Provincial Government's call for "two hard hands, two wins". The provinces, cities and counties are united, the government and the market are united, and enterprises and employees are united. They aim to provide high-quality resources and services to attract tourists from all over the province and all over the country to appreciate the charm of Zhejiang. It is hoped that this launching ceremony is a new journey to restore the normal production and living order of the cultural and tourism industry. The province's cultural and tourism system can be guided by the "run once" reform to deepen the "three services", make “one-two punch”, and work hard to ensure the implementation of preferential measures, the high-quality supply of cultural and tourism products, the availability of quality services, and the implementation of security measures to create a good environment and atmosphere for the recovery of the cultural and tourism market.



At the launching ceremony, the Zhejiang Provincial Department of Culture and Tourism released the "Four Series" content of the Zhejiang Cultural and Tourism Consumption Season. Among them, the "eight hundred and eight thousand" cultural and tourism series products include "one hundred counties and one thousand bowls of dishes" gourmet tours, "one hundred counties and one thousand scenic spots" ecological tours, "one hundred counties and one thousand villages" rural tours, "one hundred counties and one thousand B&Bs" reassuring travel, and "one hundred counties and one thousand souvenirs” shopping tours, “one hundred counties and one thousand festivals” happy tour, “one hundred counties and one thousand museums” cultural tour, “one hundred counties and one thousand networks” online tours, covering all kinds of high-quality cultural and tourism resources in the province; There are altogether 12 categories of and 99 cultural and tourism boutique series tour itineraries, covering rural tourism, red culture tourism, intangible cultural heritage tourism and other types; in the series of activities, there are not only traditional festive activities like Dragon Boat Competition on Dragon Boat Festival, the Start-Fishing Festival, Xu Xiake Tourism Festival and Peasant Harvest Festival, but also activities to boost the post-epidemic development of cultural and tourism market such as “Healthy Tour at the Doorstep”, “I Have a Date with Huzhou”, and “Following the Sun to Taizhou”; The series of policies include 798 A-level scenic spots in the province offering free entrance to medical staff across the country, the provincial B&B association offering 50,000 free guest rooms to medical staff across the country and other heart-warming measures.




It is worth noting that the Zhejiang Provincial Department of Culture and Tourism also distributed through “Zhe Li Hao Wan (Zhejiang Is Fun)” platform as well as Ali's Alipay, Koubei, Fliggy, ELEME, amap, Meituan and WeChat, distributed Zhejiang cultural and tourism red packets worthy of 100 million CNY across the entire network, which includes a number of preferential activities such as issuing food coupons, discount coupons for scenic spots, seckilling tickets of 5A Scenic Areas for 1 CNY, and face-scanning free tours.



After the launching ceremony, under the leadership of the leaders and guests, the participants took a ride along the beautiful Qiandao Lake Greenway to enjoy the beautiful scenery of spring.